500+ Acres

across 9 farms in Ecuador & Colombia

2500+ Employees

across 9 farms in Ecuador & Colombia

50+ Years

of high-quality, fresh cut flowers

Our Story

Our Story

Founded in 1972 by Peter Ullrich, ESMERALDA FARMS comprises nine flower farms spanning diverse growing regions in Ecuador and Colombia. State-of-the-art production and unyielding dedication are the marks of excellence that elicit our international recognition for leadership, innovation, consistency and quality.

Esmeralda’s world-renowned growers apply innovative agricultural practices to increase productivity while ensuring environmental sustainability. Our flowers are a direct result of the unrivaled passion and loyalty of our team.

At Esmeralda Farms, we strive to exceed expectations by providing optimal customer service and supplying flowers that are a cut above. It is our goal to set the standard for excellence in fresh cut flowers.

Founder, Peter Ullrich

Peter Ullrich, Founder “I look at our business like the hi-tech business. If we don’t improve what we have, if we continue to sell what we have, we cannot expect that our business is going to grow!” – Peter Ullrich

Peter Ullrich built Esmeralda Farms by growing and breeding the best fresh cut flowers in the world. The ...read morestory begins in 1942 in Bad Wildungen, Germany, Ullrich’s birthplace. It was at his parents’ small flower shop where Ullrich was first introduced to flowers.

In 1962, Ullrich moved to the United States with a dream. Among other part-time jobs, he began peddling flowers to earn extra money. Twice a week, he would drive to the airport, load up two or three boxes of flowers, and sell them to local stores. Finding success in these activities, he set his sights on building a career around selling flowers full-time.

Ullrich opened his first wholesale operation in 1971 in Queens, New York, where he sold cut flowers imported from South America. It was here where he realized that selling flowers wasn’t difficult—it was sourcing them that was challenging.

It was then that Ullrich invested in the flower farm, Flores Esmeralda, located in Medellín Colombia. Without knowing a word of Spanish, Ullrich became one of the first growers to establish a presence in South America. Taking advantage of the lands’ high altitude and favorable climates, he began cultivating top-quality, fresh cut flowers available for year-round purchase. For the next four decades, Ullrich would continue to grow Esmeralda Farms as a company, establishing additional operations in Colombia, Ecuador, Peru, Mexico and Africa.

In 2006, for introducing new Hypericum varieties to the U.S. market, Ullrich was honored with the prestigious Gold Medal Achievement Award by the Society of American Florists. Two years later, Ullrich was awarded with the Wholesale Florist & Florist Supply Association’s highest honor, the Leland T. Kintzele Distinguished Service Award, for his substantial contributions to the floral industry.

In 2013, Ullrich announced his retirement as President and CEO of Esmeralda Farms. The marketing and distribution of Esmeralda’s products in North America continued under the Connectaflor brand. In 2020, Sunshine Bouquet Company acquired Esmeralda Farms.

Today, Esmeralda Farms remains one of the most prominent players in the floral industry, still committed to Ullrich’s incomparable vision dedicated to quality, beauty, longevity and value.

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1971 Peter Ullrich begins a small, wholesale operation in Queens, New York, selling fresh cut flowers imported from South America.
1972 Seeing the opportunities in flower growing, Ullrich invests in a farm—Flores Esmeralda—in Medellín, Colombia. Here, the Esmeralda brand was born.
1990s Always striving for excellence and innovation, Ullrich begins experimenting with flower breeding.
2013 Ullrich retires as President and CEO of Esmeralda Farms. To fulfill Esmeralda’s distribution in North America, Connectaflor was launched.
2020 Sunshine Bouquet Company acquires Esmeralda’s operations in the U.S., Ecuador and Colombia.
Present Today, Esmeralda Farms cultivates over 200 varieties of fresh cut flowers and employs over 2,500 people in North and South America.

Our Team

Our skilled sales teams, championed by more than 250 years of combined experience, are committed to providing outstanding product knowledge and service that exceeds expectation.

North America

Rodrigo Leiva, VP of Sales & Marketing Rodrigo Leiva VP of Sales & Marketing
Beth-moya Beth Moya Sales Manager - North America
Willie Colon, Account Executive Willie Colon Account Executive
Leonardo Valdes, Account Executive Leonardo Valdes Account Executive
Marcie Cruz, Account Executive Marcie Cruz Account Executive
Lorena Fernandes, Account Executive Lorena Fernandes Account Executive
Howard Levine Howard Levine Account Executive
Robert Morgalo, Account Executive Robert Morgalo Account Executive
Leidy Moreno, Account Executive Leidy Moreno Account Executive
esmeralda-farms-demetrius-ferguson Demetrius Ferguson Account Executive
esmeralda-farms-victor-monzon Victor Monzon Account Executive
Terry Smith, Account Executive Terry Smith Account Executive

Global

Eduardo Chiriboga Eduardo Chiriboga Commercial Director
Andres Flores Andres Flores Account Executive
Pablo Montahuano Pablo Montahuano Account Executive
Juan Carlos Dávalos Juan Carlos Dávalos Account Executive

Our Farms

Silhouette of Ecuador

Ecuador

Spread across seven different farms in Ecuador, Esmeralda grows a large selection of roses, spray roses, Gypsophila and a vast assortment of field flowers—making this land the source of the majority of our products.

Farms Employees Acres
Flor Y Campo 437 97
Esmeralda Sun 160 41
El Chiván 390 74
La Mora 600 88
La Tolita 230 59
Santa Marta 194 59
Perucho Coming Soon Coming Soon
Silhouette of Colombia

Colombia

Located in the cities of Medellín and Bogotá, Esmeralda’s farms in Colombia produce a selection of Alstroemeria, roses, spray roses and Chrysanthemums.

Farms Employees Acres
Flores Esmeralda 340 74
Flores de Tenjo 314 59

Responsibility

Making a Difference by Making Better Choices

In our continuous journey of innovation, we remain committed to providing top-quality flowers while protecting the land and the people that grow them.

Our Certifications

Rainforest Alliance Certified

Rainforest Alliance Certified

This certification ensures that Esmeralda’s farms are managed according to rigorous environmental, social and economic standards.

Flor Ecuador

Flor Ecuador

Flor Ecuador ensures compliance with Ecuadorian legislation on social and environmental issues to promote sustainable farming.

Business Alliance for Secure Commerce

BASC

The Business Alliance for Secure Commerce (BASC) promotes safe trade in voluntary cooperation with governments, border agencies, control authorities and international organizations.

International Silver Rose

Silver Rose

The International Silver Rose Award honors the Grower of the Year for responsible and sustainable horticulture.

Huella de Carbono

Huella de Carbono

The Huella de Carbono (carbon footprint) certification is given to companies who actively measure direct greenhouse gas emissions from their supply chain, thus proving their commitment to combating climate change and its impacts.

Careers

At Esmeralda Farms, we unite passion with talent to build our industry-leading team of thinkers and doers. Explore available careers and job opportunities at Esmeralda.

No available jobs at this time.

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