ESMERALDA DIRECT ENABLES WHOLESALERS TO PLACE ORDERS ONLINE
This system allows retailers for the first time to purchase Esmeralda’s wide range of products from its live open-market inventory. What makes this service completely unique from other sites that promise to deliver to the retail florist direct from the farm is that Esmeralda Direct integrates its wholesale florists to guarantee continuous cold chain management. With Esmeralda Direct, the retail florist gets to choose the variety he wants, in the grade he wants, from the wholesaler he wants. Once an order is placed, it is immediately shipped via refrigerated truck to the wholesaler and the wholesaler delivers to the retail florist thereby ensuring the FRESHEST delivery of their products.
Other benefits to the retailer include notifications about special promotions and deal products exclusive to registered Esmeralda Direct users.
EOS, the wholesaler version of the Esmeralda Online System, was launched in June of 2006 and was made available to Esmeralda’s wholesale customer base. Today, online sales make up 30% of its total open-market sales.
To register for Esmeralda Direct, the retailer must contact preferred wholesalers to sign up and be issued a username and password. To find a wholesaler in your area, contact an Esmeralda Farms Sales Executive at +593 400 4023, or click on the “PARTNERS” menu above to send us a request.
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